ABOUT VLISCO

THE TEN FACTS

1. VLISCO GROUP

VLISCO IS PART OF THE VLISCO GROUP WHICH CONSISTS OF FOUR FASHION TEXTILE BRANDS THAT ESTABLISHED THE WORLD OF AFRICAN PRINT: VLISCO, WOODIN, UNIWAX AND GTP. VLISCO IS THE PREMIUM BRAND IN THE PORTFOLIO.

Vlisco is a premium, textile brand primarily used for occasion wear. Woodin is the fast-fashion, textile and Ready to Wear brand. Uniwax is a contemporary textile brand for everyday use and GTP, with four fabric labels, addresses different fashion purposes e.g. contemporary styles, daily wear, uniforms and private label.

1.

VLISCO

GROUP

VLISCO IS PART OF THE VLISCO GROUP WHICH CONSISTS OF FOUR FASHION TEXTILE BRANDS THAT ESTABLISHED THE WORLD OF AFRICAN PRINT: VLISCO, WOODIN, UNIWAX AND GTP. VLISCO IS THE PREMIUM BRAND IN THE PORTFOLIO.

2. ORIGINAL DESIGN

VLISCO HAS A TRULY UNIQUE DESIGN LANGUAGE AND ALL THIS CREATIVITY HAS RESULTED IN A TRULY COLOURFUL AND ORIGINAL WORLD.

Our designs are recognised for their fearless illustration and bold colour combinations – a result of our designer’s constant sketching, drawing, painting and dreaming. The understanding of the marriage between our heritage, design, colour and craft is key in creating the unique textiles Vlisco is loved for. It takes a designer 18 months to master and embrace our original design signature. Designs can take up to 6 weeks to be finalised. As a result, each design is officially registered and valued as a work of art. This unique design language has been translated into four Vlisco labels: Wax Hollandais, Super-wax, Java and Voilà for you by Vlisco, each with its own identity and twist on the Vlisco handwriting.

VLISCO HAS A TRULY UNIQUE DESIGN LANGUAGE AND ALL THIS CREATIVITY HAS RESULTED IN A TRULY COLOURFUL AND ORIGINAL WORLD.

2.

ORIGINAL

DESIGN

3. A TRUE CRAFT

OUR RENOWNED PROCESS AND CRAFT IS OUR BEST-KEPT SECRET AND IS UNIQUE IN THE WORLD. WAX FABRIC GOES THROUGH 27 TREATMENTS BOTH BY MACHINE AND BY HAND AND TAKES TWO WEEKS TO PRODUCE.

Our wax printing technique is without a doubt, unique in the world. Our precious machines are custom built and have been running non-stop for decades. To meet our high standards, many parts of the complex process are still carefully finished by hand. The bond between design and craft is unique. The intertwining of the drawn image, craft and colour guarantees that every yard of stunning fabric is truly one-of-a-kind.

3.

A TRUE

CRAFT

OUR RENOWNED PROCESS AND CRAFT IS OUR BEST-KEPT SECRET AND IS UNIQUE IN THE WORLD. WAX FABRIC GOES THROUGH 27 TREATMENTS BOTH BY MACHINE AND BY HAND AND TAKES TWO WEEKS TO PRODUCE.

4. COLOUR CRAZY

COLOUR IS OUR OBSESSION AND WE MAKE OUR OWN UNIQUE COLOURS IN-HOUSE TO ENSURE THE DEEPEST, MOST VIBRANT COLOURS THAT ARE COLOUR FAST TOO.

Bathed in indigo ink, our designs are imprinted into the fabrics. Indigo is the most important dye in our colour portfolio. In fact, colour is an integral part of our craft, which fuses with design to create wonderful optical illusions and eye-catching new looks. The combinations we use can entirely alter the appearance of one design creating several new visual designs. Our vibrant colours are for long lasting enjoyment – even after washing.

COLOUR IS OUR OBSESSION AND WE MAKE OUR OWN UNIQUE COLOURS IN-HOUSE TO ENSURE THE DEEPEST, MOST VIBRANT COLOURS THAT ARE COLOUR FAST TOO.

4.

COLOUR

CRAZY

5. VLISCO, THE TRUE ORIGINAL, SINCE 1846

OUR HERITAGE IS LIKE NO OTHER. OVER 160 YEARS AGO WE BECAME THE ORIGINATORS OF AFRICAN PRINT AND THE WISDOM WE HAVE ACCUMULATED FORMS THE BASIS OF OUR BUSINESS AND INNOVATION PHILOSOPHY.

In our archive and informal museum in Helmond, Holland, the birthplace of all Vlisco designs, true wonders can be discovered. Artefacts dating back to the 17th Century, including sample books and original sketches from the initial production lines, can be found there. Photography depicting our historical role in cultural dress codes can also be seen. All these treasured gems continue to inspire our innovation and originality today. They are a testament to our rich legacy and confirm our true originality since 1846.

5.

VLISCO, THE TRUE ORIGINAL,

SINCE 1846

OUR HERITAGE IS LIKE NO OTHER. OVER 160 YEARS AGO WE BECAME THE ORIGINATORS OF AFRICAN PRINT AND THE WISDOM WE HAVE ACCUMULATED FORMS THE BASIS OF OUR BUSINESS AND INNOVATION PHILOSOPHY.

6. WAX HOLLANDAIS IS VLISCO

OUR FABRICS BECAME KNOWN AS WAX HOLLANDAIS, REFERRING TO THEIR COUNTRY OF ORIGIN AND THE WAX USED TO GIVE THEM THEIR UNIQUE VISUAL APPEAL. TODAY, THERE IS STILL ONLY ONE ORIGINAL WAX HOLLANDAIS: VLISCO.

Arriving off the boats, the bails of wax fabrics from Holland would be unloaded at the docks and rushed straight to the markets across West and Central Africa. They became known as Wax Hollandais referring to their country of origin. The wax refers, of course, to the wax used to give our fabrics their unique look. The name took hold and today, whilst the market is flooded with copies of our loved and coveted works of art, all look-a-like fabrics are sadly also known as Wax Hollandais. Of course, there can only ever be one original, the only authentic, real Wax Hollandais created by the artisans of Vlisco. The real connoisseurs know this.

OUR FABRICS BECAME KNOWN AS WAX HOLLANDAIS, REFERRING TO THEIR COUNTRY OF ORIGIN AND THE WAX USED TO GIVE THEM THEIR UNIQUE VISUAL APPEAL.

6.

WAX HOLLANDAIS

IS VLISCO

7. GENUINE EXPRESSION

WEARING CLOTHES IS MUCH MORE THAN JUST ABOUT COVERING YOUR BODY. IT IS A FORM OF INDIVIDUAL AND CULTURAL COMMUNICATION AND VLISCO COMMUNICATES LIKE NO OTHER BRAND.

Vlisco fabrics are a form of self-expression. Consumers transform our fabrics into eye catching fashion statements that give confidence and individuality to the wearer. They are passionate about Vlisco, “I feel majestic in Vlisco”, “Every woman dreams of wearing Vlisco”, “Doors open for me when I wear Vlisco” are just some of the quotes we hear from our adoring Vlisco consumers. In their enthusiasm, they have even provided our fabrics with personal names and meanings.

WEARING CLOTHES IS MUCH MORE THAN JUST ABOUT COVERING YOUR BODY. IT IS A FORM OF INDIVIDUAL AND CULTURAL COMMUNICATION AND VLISCO COMMUNICATES LIKE NO OTHER BRAND.

7.

GENUINE

EXPRESSION

8. EVOCATIVE & SOPHISTICATED FASHION

EACH OF OUR FOUR PRODUCT LABELS, WAX HOLLANDAIS, SUPER-WAX, JAVA AND VOILA FOR YOU, BY VLISCO, HAS ITS OWN DESIGN IDENTITY THAT TRANSFORMS INTO ORIGINAL CREATIONS TO WEAR ON ANY OCCASION, DAY OR NIGHT.

Everything we do is focussed on making our consumers feel the belle of the ball and inspiring them to create their dream outfits with our fabrics. Our consumers want to feel confident and sophisticated, whether they choose the luxurious Super-wax with its large white bubbling and fine, lightweight cotton, or the dazzling colours and sheen of Java. And so we ensure that each fabric facilitates the creation of a unique silhouette. Motivated by our fashion inspiration and realised by talented designers and tailors, their own dream outfits come to life.

EACH OF OUR FOUR PRODUCT LABELS, WAX HOLLANDAIS, SUPER-WAX, JAVA AND VOILA FOR YOU, BY VLISCO, HAS ITS OWN DESIGN IDENTITY THAT TRANSFORMS INTO ORIGINAL CREATIONS TO WEAR ON ANY OCCASION, DAY OR NIGHT.

8.

EVOCATIVE &

SOPHISTICATED FASHION

9. HOLLAND & AFRICA THE LOVE AFFAIR

VLISCO HAS BEEN ROMANCING THE MEN AND WOMEN OF CENTRAL AND WEST AFRICA FOR ALMOST 170 YEARS AND HAS BEEN EMBRACED AS THE VERY FABRIC OF LIFE IN MANY SOCIETIES.

Vlisco fabric is seen by many as African, depicting African identity and pride. It respects and honours culture and rituals, whilst being inspired by the world at large. We take immense pride in this and we have even tailored certain designs to appeal to specific groups and populations. For example in Eastern Nigeria, the Igbo people have their favoured Vlisco designs and colours that they have faithfully worn year in, year out. It is theirs. Even within Vlisco we refer to the designs as Igbo. This is our gift to them and their rich culture in which we are gratefully entwined.

VLISCO HAS BEEN ROMANCING THE MEN AND WOMEN OF CENTRAL AND WEST AFRICA FOR ALMOST 170 YEARS AND HAS BEEN EMBRACED AS THE VERY FABRIC OF LIFE IN MANY SOCIETIES.

9.

HOLLAND & AFRICA

THE LOVE AFFAIR

10. INNOVATION SINCE 1846 & BEYOND

BY COMBINING OUR UNIQUE DESIGN, COLOUR, CRAFT AND INNOVATION, NEW VLISCO PRODUCTS, SERVICES AND WORLDS ARE BEING CREATED.

Vlisco is constantly on the move. Our rich heritage enables us to drive forward and pave the way for an exciting future for the next 170 years. We’ll do this by creating our own new products, by collaborating with design minded brands and designers, by developing our retail network and own boutiques into an omni-channel concept and by further embracing the digital revolution.

10.

INNOVATION

SINCE 1846 & BEYOND

BY COMBINING OUR UNIQUE DESIGN, COLOUR, CRAFT AND INNOVATION, NEW VLISCO PRODUCTS, SERVICES AND WORLDS ARE BEING CREATED.

1

1.

VLISCO

GROUP

VLISCO

GROUP

VLISCO IS PART OF THE VLISCO GROUP WHICH CONSISTS OF FOUR FASHION TEXTILE BRANDS THAT ESTABLISHED THE WORLD OF AFRICAN PRINT: VLISCO, WOODIN, UNIWAX AND GTP. VLISCO IS THE PREMIUM BRAND IN THE PORTFOLIO.

Vlisco is a premium, textile brand primarily used for occasion wear. Woodin is the fast-fashion, textile and Ready to Wear brand. Uniwax is a contemporary textile brand for everyday use and GTP, with four fabric labels, addresses different fashion purposes e.g. contemporary styles, daily wear, uniforms and private label.

2

2.

ORIGINAL

DESIGN

ORIGINAL

DESIGN

VLISCO HAS A TRULY UNIQUE DESIGN LANGUAGE AND ALL THIS CREATIVITY HAS RESULTED IN A TRULY COLOURFUL AND ORIGINAL WORLD.

Our designs are recognised for their fearless illustration and bold colour combinations – a result of our designer’s constant sketching, drawing, painting and dreaming. The understanding of the marriage between our heritage, design, colour and craft is key in creating the unique textiles Vlisco is loved for. It takes a designer 18 months to master and embrace our original design signature. Designs can take up to 6 weeks to be finalised. As a result, each design is officially registered and valued as a work of art. This unique design language has been translated into four Vlisco labels: Wax Hollandais, Super-wax, Java and Voilà for you by Vlisco, each with its own identity and twist on the Vlisco handwriting.

3

3.

A TRUE

CRAFT

A TRUE

CRAFT

OUR RENOWNED PROCESS AND CRAFT IS OUR BEST-KEPT SECRET AND IS UNIQUE IN THE WORLD. WAX FABRIC GOES THROUGH 27 TREATMENTS BOTH BY MACHINE AND BY HAND AND TAKES TWO WEEKS TO PRODUCE.

Our wax printing technique is without a doubt, unique in the world. Our precious machines are custom built and have been running non-stop for decades. To meet our high standards, many parts of the complex process are still carefully finished by hand. The bond between design and craft is unique. The intertwining of the drawn image, craft and colour guarantees that every yard of stunning fabric is truly one-of-a-kind.

4

4.

COLOUR

CRAZY

COLOUR

CRAZY

COLOUR IS OUR OBSESSION AND WE MAKE OUR OWN UNIQUE COLOURS IN-HOUSE TO ENSURE THE DEEPEST, MOST VIBRANT COLOURS THAT ARE COLOUR FAST TOO.

Bathed in indigo ink, our designs are imprinted into the fabrics. Indigo is the most important dye in our colour portfolio. In fact, colour is an integral part of our craft, which fuses with design to create wonderful optical illusions and eye-catching new looks. The combinations we use can entirely alter the appearance of one design creating several new visual designs. Our vibrant colours are for long lasting enjoyment – even after washing.

5

5.

VLISCO, THE TRUE ORIGINAL,

SINCE 1846

VLISCO, THE TRUE ORIGINAL,

SINCE 1846

OUR HERITAGE IS LIKE NO OTHER. OVER 160 YEARS AGO WE BECAME THE ORIGINATORS OF AFRICAN PRINT AND THE WISDOM WE HAVE ACCUMULATED FORMS THE BASIS OF OUR BUSINESS AND INNOVATION PHILOSOPHY.

In our archive and informal museum in Helmond, Holland, the birthplace of all Vlisco designs, true wonders can be discovered. Artefacts dating back to the 17th Century, including sample books and original sketches from the initial production lines, can be found there. Photography depicting our historical role in cultural dress codes can also be seen. All these treasured gems continue to inspire our innovation and originality today. They are a testament to our rich legacy and confirm our true originality since 1846.

6

6.

WAX HOLLANDAIS

IS VLISCO

WAX HOLLANDAIS

IS VLISCO

OUR FABRICS BECAME KNOWN AS WAX HOLLANDAIS, REFERRING TO THEIR COUNTRY OF ORIGIN AND THE WAX USED TO GIVE THEM THEIR UNIQUE VISUAL APPEAL. TODAY, THERE IS STILL ONLY ONE ORIGINAL WAX HOLLANDAIS: VLISCO.

Arriving off the boats, the bails of wax fabrics from Holland would be unloaded at the docks and rushed straight to the markets across West and Central Africa. They became known as Wax Hollandais referring to their country of origin. The wax refers, of course, to the wax used to give our fabrics their unique look. The name took hold and today, whilst the market is flooded with copies of our loved and coveted works of art, all look-a-like fabrics are sadly also known as Wax Hollandais. Of course, there can only ever be one original, the only authentic, real Wax Hollandais created by the artisans of Vlisco. The real connoisseurs know this.

7

7.

GENUINE

EXPRESSION

GENUINE

EXPRESSION

WEARING CLOTHES IS MUCH MORE THAN JUST ABOUT COVERING YOUR BODY. IT IS A FORM OF INDIVIDUAL AND CULTURAL COMMUNICATION AND VLISCO COMMUNICATES LIKE NO OTHER BRAND.

Vlisco fabrics are a form of self-expression. Consumers transform our fabrics into eye catching fashion statements that give confidence and individuality to the wearer. They are passionate about Vlisco, “I feel majestic in Vlisco”, “Every woman dreams of wearing Vlisco”, “Doors open for me when I wear Vlisco” are just some of the quotes we hear from our adoring Vlisco consumers. In their enthusiasm, they have even provided our fabrics with personal names and meanings.

8

8.

EVOCATIVE &

SOPHISTICATED FASHION

EVOCATIVE &

SOPHISTICATED FASHION

EACH OF OUR FOUR PRODUCT LABELS, WAX HOLLANDAIS, SUPER-WAX, JAVA AND VOILA FOR YOU, BY VLISCO, HAS ITS OWN DESIGN IDENTITY THAT TRANSFORMS INTO ORIGINAL CREATIONS TO WEAR ON ANY OCCASION, DAY OR NIGHT.

Everything we do is focussed on making our consumers feel the belle of the ball and inspiring them to create their dream outfits with our fabrics. Our consumers want to feel confident and sophisticated, whether they choose the luxurious Super-wax with its large white bubbling and fine, lightweight cotton, or the dazzling colours and sheen of Java. And so we ensure that each fabric facilitates the creation of a unique silhouette. Motivated by our fashion inspiration and realised by talented designers and tailors, their own dream outfits come to life.

9

9.

HOLLAND & AFRICA

THE LOVE AFFAIR

HOLLAND & AFRICA

THE LOVE AFFAIR

VLISCO HAS BEEN ROMANCING THE MEN AND WOMEN OF CENTRAL AND WEST AFRICA FOR ALMOST 170 YEARS AND HAS BEEN EMBRACED AS THE VERY FABRIC OF LIFE IN MANY SOCIETIES.

Vlisco fabric is seen by many as African, depicting African identity and pride. It respects and honours culture and rituals, whilst being inspired by the world at large. We take immense pride in this and we have even tailored certain designs to appeal to specific groups and populations. For example in Eastern Nigeria, the Igbo people have their favoured Vlisco designs and colours that they have faithfully worn year in, year out. It is theirs. Even within Vlisco we refer to the designs as Igbo. This is our gift to them and their rich culture in which we are gratefully entwined.

10

10.

INNOVATION

SINCE 1846 & BEYOND

INNOVATION

SINCE 1846 & BEYOND

BY COMBINING OUR UNIQUE DESIGN, COLOUR, CRAFT AND INNOVATION, NEW VLISCO PRODUCTS, SERVICES AND WORLDS ARE BEING CREATED.

Vlisco is constantly on the move. Our rich heritage enables us to drive forward and pave the way for an exciting future for the next 170 years. We’ll do this by creating our own new products, by collaborating with design minded brands and designers, by developing our retail network and own boutiques into an omni-channel concept and by further embracing the digital revolution.