Temporary Vlisco Pop Up Shops in Dutch department store ‘De Bijenkorf’

29th of april, 2014.

Vlisco and De Bijenkorf are teaming up for a unique collaboration. From May 5, our designs will dominate the shop windows and the interior of all Bijenkorf department stores. In addition, four Bijenkorf stores will have a temporary pop up shop and the opportunity to make tailored Bijenkorf garments in our fabrics.

Vlisco Pop Up Shops
The Bijenkorf stores in Amsterdam, Eindhoven, The Hague and Rotterdam will have a pop up shop from May 5 to June 18. There will be our fabrics, silk shawls, the Vlisco fabrics book and monography for sale. Mannequins will wear Vlisco campaign dresses, and De Bijenkorf Amsterdam will show four outfits from designers who have worked with our fabrics.

Vlisco Tailor Events
For the first time, this collaboration with De Bijenkorf brings the unique West African fashion system of tailoring to Europe.
Robert Bohemia, Director of Marketing Bijenkorf: “Bijenkorf customers can choose from a rich assortment of Vlisco fabrics and various garments developed by De Bijenkorf including a jacket, pants, shorts, skirt, blouse, blazer and dress. After one week, the customized item is ready.”

The Tailor Events take place on the following dates:
Amsterdam: 9,10 and 11 May
Eindhoven: 16,17 and 18 May
The Hague: 23, 24 and 25 May
Rotterdam: 30 en 31 May and 1 June

Roger Gerards, Creative Director Vlisco: “I look forward to the exclusive Vlisco Tailor Events in De BIjenkorf: I wonder if consumers in the Netherlands have the guts to choose a Vlisco design and dare to ask “Please can you make me a dress out of this fabric?”

Unique pieces
Prices for these exclusive garments start at €189, – for shorts to €429, – for a dress made of two different designs. The garments will be finished in high quality with exclusive labels; definitely a unique garment for your wardrobe.

For questions please contact de Bijenkorf customer service at +31 (0)800-0818
For more information: www.debijenkorf.nl/evenementen