THE AFRO-EUROPEAN LOVE BRAND

Vlisco featuring in the book CoolBrands Around the World in 80 Brands

Anouk Pappers and Maarten Schäffer from the brand storytelling initiative CoolBrands traveled to Accra, Ghana to meet up with Roger Gerards, Vlisco’s creative director, and Patrick Liversain, the creator of Woodin, an other brand of the brand portfolio of Vlisco Group. They talked about the unique Vlisco story and the role the brand plays in daily African life. You can read the story Anouk and Maarten wrote about Vlisco here.

You can find the extended version of this story in the first edition of the CoolBrands book Around the World in 80 Brands. The book contains stories about visionary people, brands with a purpose and cool destinations. The book is part of an elaborate storytelling concept, aimed at sharing stories worth sharing with opinion leaders all over the world. Next to the publication of the book, the concept consists of online seeding and sharing in social media, guest lectures at universities and workshops.

The book is for sale in a limited edition and can be ordered at anouk@coolbrands.org. You can order your copy for 49,50 euro (excl. vat and transport).

Stay updated on new stories of Around the World in 80 Brands at http//www.coolbrands.org.

The book will be launched in Dubai, Lagos, New York, Shanghai and Rio de Janeiro later this year.