VLISCO LAUNCHES NEW BRAND CAMPAIGN, WHICH HONOURS ITS INTIMATE BOND WITH THE AFRICAN CONSUMER

12 JANUARY 2015 — For the very first time, we launch a brand campaign focussing on the intimate relationship with enjoy with our consumers. For over 160 years, we have been the very fabric of life for many African women, present at all the special moments throughout life. This campaign shows the intimate bond between mother and daughter. We witness a moment in time when a mother passes on her love of live and wisdom, including her love of our fabrics. With this campaign we hope to touch the hearts of our consumers and illustrate further how we are entwined in all their special moments in life. This campaign is the first in a series of Vlisco special moments, which will continue throughout the year.

THE NEW COLLECTION ‘THINK’
Simultaneously, we will also launch our new collection Think. This collection contains a dazzling array of new fabrics, heavily inspired by the architectural and minimalistic world of Bauhaus, one of the first schools of design in Germany. ‘Think’ inspires women to follow their mind’s eye and give it free reign to create an outfit that fits their heart’s desire perfectly.

Clever colouring. For this collection we have not only influenced by Bauhaus design philosophies, but also by their approach to colour. By creating new colours, such as the grassy green, and combining and layering them in a striking fashion the colours too tell a story.

Limited Editions. Celebrating the true beauty of their heritage, we have chosen a selection of their fabrics, which complement the architectural style of Think, and enriched them with a sparkling layer of silver or gold. Some new designs have also had a sprinkling of gold or silver for a touch of fashion luxury that requires no further thought.

Prêt-à-Couture. For the very first time and from February 1st onwards, a premium tailoring service is available in our Boutiques in Ghana (Accra Mall & Westhills Mall). This Prêt-à-Couture tailoring service will soon be available too in: Togo, Benin, Ivory Coast and Democratic Republic of Congo.

Vlisco Prêt-à-Couture offers a premium tailoring service, providing beautiful fashion in a few easy steps. Consumers simply choose a silhouette, their favourite fabric, have their measurements taken and receive their perfectly tailored outfit shortly after. And to affirm its Vlisco authenticity, every garment will be finished using the finest branded linings and trimmings.

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