VLISCO, THE DUTCH WAX AND DESIGN BRAND, OPENED ITS FIRST RETAIL BOUTIQUE IN NIGERIA, IN THE IKEJA MALL, LAGOS.

LAGOS, 19 JULY – Vlisco celebrated the opening of its new retail concept at Ikeja Mall, Lagos on 18th July. Vlisco is loved for its colourful and vibrant fabrics, such as Wax Hollandais, Super-Wax, Java and Voilá for You. By Vlisco. These fabrics form part of the colourful fashion landscape in West and Central Africa and especially in Nigeria. With the opening of this store, Vlisco aims to provide the fashion savvy consumers of Nigeria with even more fashion inspiration and service than ever before.

The Vlisco brand revealed the next step in their retail evolution on 18th July. This new store opened in the Ikeja Mall in Lagos. Vlisco’s new store is a culmination of 170 years of colour and style expertise and our love for the African woman, all resulting in a unique store experience. Providing a unique and enriching retail experience is at the forefront of our retail expansions and this store. It is a special moment in the Vlisco history to be able to open such a boutique in Lagos, Nigeria.

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Lagos is an incredibly fashion forward city and this store intends to satisfy its appetite for inspiring fashion. Our Vlisco ‘Connoisseurs of style’, those who know and love authentic Vlisco, will be thrilled to find the finest range of our products under one roof, in particular the only genuine Wax Hollandais. The new Ikeja Mall boutique reveals a new environment concept where the customer is the focal point. Enveloping them in the brand world, with new products, old favourites, new services and promotions, Vlisco aims to make their shopping experience, and journey towards their dream outfit, as pleasurable as possible.

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The store represents a blank canvas upon which the Vlisco works of art can be displayed. Diamond shaped furnishings and angled walls ensure the consumer can wonder at all the facets of the Vlisco brand. A touch of gold highlights the true luxury and sophistication within the store and reveals hidden treasures within. This haven ensures you can admire our products, whilst enjoying inspiration on digital screens and getting professional advice in total comfort – a haven where your fashion fantasies become a reality.

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Vlisco Wax Hollandais, Super-Wax, Java and Voilá for You are of course to be enjoyed in all their splendor at this new luxury store. New products and services arel also available such as our bags and scarves; ‘Prêt à Créer’, shorter length pieces of fabric in a handy set and professional styling advice.

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The opening celebrations has been taken place on 18th July, with entertainment and exciting promotions which ensured the opening is one to remember. Whenever you visit this new boutique, you will always be pampered by the ample choice and professional advice and styling tips from our staff. Everyone is welcome in this stylish store and if you are a ‘Connoisseur of style’ and lover of authentic Wax Hollandais, then come and enjoy this unique Vlisco retail experience.

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