VLISCO UNFOLDED – DUTCH DESIGN WEEK 2013
For the first time ever, Vlisco is part of the Dutch Design Week. With Vlisco Unfolded, we open our doors to you, to unveil exciting insights and stories. We give a sneak preview of a new range of products and a snap-shot of our design world and arts and crafts process, which has today positioned Vlisco as an international design brand. This exhibition takes you on a journey, through our rich history, sharing tales of fabrics, design, merchants and adoring consumers.
Hans Ouwendijk, CEO at Vlisco Group: “We want the world to see and take part in our story, our journey.”
From the 167 year old history to the latest collaboration with Studio Job. From the latest collection to the launch of a new line of products: Vlisco Unfolded provides an insight into the unique world of Vlisco.
Roger Gerards, Creative Director at Vlisco: “It’s now time to show what we’re about.”
VLISCO UNFOLDED, THE TOUR
Vlisco Unfolded, the tour, takes you on a journey through the last 167 years, revealing further insights about Vlisco, the brand. The tour takes place at the Vlisco head office in Helmond, the birthplace and current beating heart of our design and production facilities. Seize the opportunity to join us on this unique journey!
- Monday 21 October, Wednesday 23 October, Friday 25 October
- 13.00h – 16.00h
- Vlisco, Binnen Parallelweg 27, 5701 PH Helmond
Unable to join a tour during Dutch Design Week? Please contact firstname.lastname@example.org for availability.
VLISCO DESIGN DIALOGUES
With the Design Dialogues, a daily design talk show, Vlisco will unfold its intriguing design story from the past, present and future. Each day an expert in their field is invited for a dialogue with Hans Ouwendijk, CEO at Vlisco or Roger Gerards, Creative Director at Vlisco.
Daily from 20 October until 26 October
- 10.00h – 11.00h
- meeting room (15), Vlisco Unfolded, exhibition @ iGluu
The following dialogues will take place:
UNFOLDING INTERNATIONAL AFFAIRS
Luxury in the global market. Growing demand in times of crisis.
Christian Blanckaert, member of the Advisory Board of Vlisco, professor of management of luxury brands at ESCP in Paris, former vice president of Hermès International
Discovering the real Vlisco. Are design and craft the answer to combatting counterfeit?
Jana Scholze, curator of contemporary furniture at Victoria and Albert museum
Unravelling the art of African fashion.
Els van der Plas, general manager Muziektheater, previously director of Premsela and writer of The Art of African Fashion
Nana Benz, the female entrepreneurs behind the wax trade. A story about the Manatex museum and today’s heritage.
Barbara Amouzou, channel marketing manager, Vlisco Togo & Amah Edoh, PhD candidate in MIT's program in history and anthropology
UNFOLDING THE CHANGE PROCESS
The corporate journey from textiles to fashion.
Hans Ouwendijk, CEO at Vlisco Group
Re-thinking the fashion system.
José Teunissen, professorship fashion theory and research at ArtEZ Institute of the Arts Arnhem
NEW TALENT & TRENDS UNFOLDED
New creative explorations. Unfolding future trends in fashion and design.
Annemarie Commandeur, director Stijlinstuut Amsterdam
Tel. 0031 (0)492 570 922